Our first Publisher Spotlight on our new blog will be that of the well known Australian automotive online shop ModYourCar.com.

ModYourCar has been online and servicing the automotive community for 5 years now and in that time has built a reputation and authoritative presence in the industry.

Their web site, apart from being based on the osCommerce shopping cart system, has been extensively modified and enhanced to provide special features to its customers. The user experience has been well thought out and it really shows when you take a few minutes and browse the site.

Primarily, ModYourCar makes money from the sale of parts and accessories through it’s retail web site however a secondary revenue stream has been introduced, advertising. AdToll was the choice of platform for ModYourCar and while initially set up as a pilot to test whether online sales would be affected, it is now a permanent part of the business model.

That’s right… the initial pilot actually proved that online sales were not affected by the introduction of advertising, albeit complimentary in nature.

ModYourCar, now, on top of being a retail outlet for automotive parts and accessories now makes it possible for advertisers to market their web sites through strategically placed banner ads throughout the web site.

Advertising rates are reasonable, especially considering the very qualified user base of ModYourCar.com. Have a look at the rate card at here.

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