One of our goals at AdToll is to provide Publishers with the necessary tools they need to effectively sell advertising on their sites. The Rate Card (on the AdToll site) provided for Publisher sites is a great tool used by Advertisers to help make advertising decisions. It provides a range of information like site details (name, description) and statistics (estimated views/clicks per week).

Prospective Advertisers can reach the Rate Card by clicking the “advertise here” links on the ads contained on Publisher sites. This is quite effective in itself however requires a “click” to reach - and as we all know reduces the conversion rate!

To overcome this and to help Publishers push their available advertising we provide what we call a Rate Cardlet which is basically a summarized view of the Rate Card. The difference being that the Publisher can embed the Rate Cardlet on their site, effectively providing the necessary information to prospective Advertisers without the need of an extra “click” to reach the full Rate Card on the AdToll site.

We have numerous Publishers already using the Rate Cardlet on their sites, have a look at a few below:

http://www.modyourcar.com.au/advertising.php

http://www.pimpin.com.au/contact_us.php

http://www.lerx7.com/advertising.html

From a brief investigation and analysis of Sponsored Ad sales of sites using the Rate Cardlet and those that do not, it is quite evident that those that do are far more effective at selling ads on their sites!

The Rate Cardlet is very easy to use, it’s as simple as copying some code and pasting it into your site HTML. If you are a Publisher you can view your Rate Cardlets and copy the code you need from https://www.adtoll.com/rate_cardlet.php

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