It’s your ad space right? Then why should you be forced to display ads you might not want to? The simple answer is, you shouldn’t!

At AdToll we are all about providing Publishers with the necessary tools they need to effectively sell advertising on their sites. In addition to Sponsored Ad Bookings, we automatically serve Run of Network Ads. These serve the purpose of allowing the Publisher to make money and provide valuable statistical data for the Site Rate Card.

In theory this works very well, and has been since our launch. However, discussions with premium Publishers has made us realise a simple fact; some Publishes only want to sell Sponsored Ads and do not want network ads shown on their sites. Instead they want the ability to display their own “default ads”.

In response to this demand we are now working on the new Default Ad feature whereby Publishers can specify a URL, and a weighting (vs network ads) for each Ad Group on their sites.

What this allows them to do is show this alternative URL in the space rather than network ads, which they can also weight. For example a Publisher may place Adsense ads in his default ad and may want to weight it at 50%. What that means is that half the time AdToll network ads will be displayed and the other half will be his default ad. This weighting can be 100% if the Publisher wants as well so as to never show AdToll network ads.

At this stage we are developing this feature and to kick start it off we will be hand selecting a couple of premium Publishers who are interested in a pilot. Once satisfied, we will officially release it to the public.

We look forward to releasing the new Default Ad feature and we do feel it will give AdToll yet another point of difference in the market.

We are looking for any comments and feedback so this is your chance.

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