We have just officially released our new Default Ad feature allowing Publishers to set their own Default Ads when their Ad Groups have no Sponsored Ad Bookings.

The feature also allows the Publisher to weight their Default Ad against the display of our Run of Network Ads.

The feature is only available for banner Ad Groups and to use it simply edit your Ad Group and provide the required information as seen in the following pic.

This allows Publishers to take control of their ad inventory and maximise their potential earnings. Initially requested by premium Publishers, we felt it was a feature that any Publisher would benefit from and should be able to take advantage of.

There is more information available in the Publisher FAQ, we recommend reading it at https://www.adtoll.com/publishers.php#default_ads

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