KillerStartups.com is a site dedicated to reviewing 30+ internet startups each day. Users can vote for startups and they all get ranked, like any social bookmarking site.

We were lucky enough to be reviewed today so please get on there and vote for us if you think AdToll is a KILLER STARTUP!

Check out the review by following this link - http://www.killerstartups.com/Marketing/adtoll–Your-Tollgate-to-Web-Traffic/

We are offering our Advertisers the opportunity to receive FREE credit!

For every $100 you deposit into your Account Credit we will give you an extra $25! This is an amazing offer so get in quick as offer expires at the end of October 2007.

This offer is only applicable when you deposit funds into your Account Credit.

To receive the FREE $25 all you need to do is deposit $100 then contact your Account Manager and let them know!!!

We get a lot of questions from Publishers like “Where do I get my ad code?”. I guess no matter how intuitive our design is there will always be those that still have trouble working it out. We understand that and hence the reason for this blog entry.

All Publishers have a MY SITES section in their Account area, as seen below:

This is an example of a typical MY SITES section in a Publisher account area. As you can see this particular Publisher has 6 sites. Each site has its own row which can be collapsed and contracted using the icon to the left hand side of the site name.

At the site level, on the far right you will see two green icons, the first provides you the ability to edit your sites information and the second allows you to create a new Ad Group for your site.

You will see from the image above the “Razzling Arcade” site has been collapsed so you can see the Ad Groups running on that site. Each Ad Group shows daily statistics, the current Average Clicks/Ad/Week, the number of Ad Bookings and the current Average CPC based on the current price (set by the Publisher). On the right hand side of each Ad Group you will see two green icons; the first allowing you to edit the details of the Ad Group and the second will take you to the Ad Group Layout screen where you can modify the look of your Ad Group and copy the ad code to paste onto your web site.

I hope that helps Publishers with their questions! If not please do get in contact with your Account Manager.

The words you use in your text ad are vital and can determine the success or failure of your ad campaign. Here we provide you with some hints and tips on how to effectively write text ads.

Understand the audience
Understanding the mindset of your prospects is the fundamental key to writing click-friendly ads. Start thinking like your customer and not an industry insider an you will be far more effective. Understanding the challenges of your audience will also increase your chances of success when communicating to them in writing.

Less is more
It is just not possible to get a complicated strategy into a short text ad and there is no room for elaborate techno-speak. The objective of your text ad is to be straightforward and succinct so as not to make a sale but to get your prospects attention and therefore a click.

Define your goal
Make sure the message you put across in your text ad supports your desired goal. If you want to generate phone calls then put your number in the ad or point to a page on your site that contains your contact details.

Highlight unique selling points
Be sure to make your Unique Selling Position clear. Do not just tell the user you are the best, show them why.

Clever word play doesn’t work
Do not try and be too clever with the wording of your text ad. What does work is precise targeting and an attractive offer. Try to avoid clichés that are meaningless; users become “blind” to commonly used clichés and phrases.

Forget punctuation…for once
Avoid irregular punctuation like all capitals and title case. It is very distracting to the eye and most publishers won’t allow it. Keep the punctuation of your text ad so that it appears clear and professional. As an example it is fine to use the word free but avoid caps and do not use exclamation marks.

Test different concepts (split testing)
Put together 2 or 3 (or more) ad copies together and run them head to head to see how they perform. Keep them running for at least 7 days and at the end of the period compare the results and their performance. At this point you can throw away the lower performing ads.

Test the link
Once you have booked your ad and it is running, click it! It does sound like common sense (as most things are) but many advertisers simply do not check their own ad. So make sure the link works!

Writing effective text ads is a skill and now you know the rules for writing text ads, give it a try. Remember to split test your ads against each other to see which ads are performing the best for you.

With the new Goal Tracking feature available to Advertisers I thought it would be useful to show it in action! In theory then this would be a real life case study where you can see the results of a real campaign.

The Ad Booking I will be showing you is a campaign advertising an online game (www.pimpineuro.com) which is a Mass Multiplayer Online Role Playing Game (MMORPG). The Advertiser chose a 120×600 banner on Charazay Basketball Manager, which at the time cost $10 for the week.

The Advertiser used the Goal Tracking feature, with the required goal being a sign up on the game; therefore a new player.

The statistics on the Ad Booking you will see are quite impressive with a CPC of under 1c, a CPM of under 1c and a cost per conversion of 18c!

Below is a screen shot of the Ad Statistics, if you click on it you can view a larger version which you can clearly read.

As you can see from the stats the campaign is still currently running as of this blog entry.

A picture speaks a thousand words and all you have to do is look at the stats of this Ad Booking to see that the Advertiser would be pretty happy to this point. At 18c per guaranteed sign up I know I’d be reinvesting more money into the exact or a very similar campaign!

Keep in mind the cost per conversion is based on the “money spent so far”. This gives the Advertiser an exact cost per conversion at any point in the campaign.

As you can see from this, Goal Tracking provides valuable information to the Advertiser which really helps them justify where they are spending their money. If you are currently Advertising then consider using the Goal Tracking feature!

If you are a new Advertiser looking to use our service and are concerned about the quality of campaign statistics then read on; this blog entry is really aimed at you!

At AdToll, we beleive in providing the highest level of service as possible and in doing that recognise the need for Advertisers to be able to have access to quality and reliable statistics on their ad campaigns. Let’s face it, without stats how do you know how effective your advertising effort was? Quite simply, you don’t!

When you book an ad campaign you will see it appear in your account area in the Advertiser area on the right hand side under Sponsored Ads or Run of Network Ads, which ever ad type you booked.

Here is an example of a Sponsored Ad booking:

Here you can see the campaign name, the site you have advertised on, todays views, todays clicks, todays CTR, todays CPC and a green icon on the right hand side which is a link to your ad statistics area which provides more information on your ad plus detailed statistics.

Here is an example of the ad statistics area of that page:

In this example you can see daily stats (views, clicks, CTR, CPM, CPC), a statistics summary, a graph of views/clicks and the Goal Tracking section.

These statistics in an entirety provide a very accurate and useful picture of how your ad campaign has performed. You can then use these statistics to make future advertising decisions. In fact they are also useful for split testing different ads to see what works better etc…

The Internet provides a distinct advantage over more formal advertising as it allows Advertisers to measure and then justify their spending far more effectively. As an example, we have many Advertisers who themselves track conversions on their site, which is important information they then use to help make any future advertising decisions.

Obviously if an Advertiser has a good experience with quality leads and conversions then they would normally run the same or a similar campaign.

The problem is only a small portion of Advertisers have the ability to do this mainly through their limited technical ability or time.

We feel the need therefore to offer all Advertisers the opportunity to measure their conversions with ease, simply by adding some code to their site.

In the coming week we will be releasing Goal Tracking for all our Advertisers benefit.

The need for measuring conversions is quite simple… the Advertiser will know exactly how effective their campaign was!

It will be easy for Advertisers to use and activating Goal Tracking simply by adding some code to their website that a visitor can only access if they perform an action that meets their defined goal.

Goal Tracking can be very useful as well to help split test to see which ads work best etc… An Advertiser for example could have 2 ads running that are different in nature but the goal is the same. At the end of each campaign the Advertiser can then see which one was more effective.

We do feel Goal Tracking is vital to our Advertisers which is why we plan on rolling it out within the next week. When we do we will be notifying our Advertisers so they can start taking advantage of, start measuring and start making informed decisions using Goal Tracking!

Launched in June 2007, AdToll is fast proving it self to be one of the most reliable and trustworthy Ad Management services online.

AdToll are also delivering on their promise to provide the functionality and tools Publishers (and Advertisers) need to effectively reach their goals.

In response to Publisher demand, a new feature has just been released which allows Publishers to set their own Default Ads in replacement of the AdToll network ads.

This gives Publishers the ability to take control of their ad space. Typical uses of the Default Ad would be to slot in ads from another ad network like Adsense or AuctionAds. The Publisher can even weight their Default Ad against the AdToll network ads to give them even more control and flexibility.

The advantage of the Default Ad is Publishers can use AdToll to sell ads on their site via Sponsored Ads and are no longer restricted to being provided AdToll network ads as fillers, which some Publishers do not desire. AdToll already has Publishers using the Default Ad at 100% weight which means they will not be served AdToll network ads at all.

For more information on the new Default Ad feature or AdToll please visit the web site at http://www.adtoll.com

Internet advertising can be quite scary for new players looking to market their products. With all the market skepticism and talk of fraud it can scare off new advertisers looking to invest some of their hard earned dollar.

For this reason we like to promote our Advertisers who have had positive experiences using our service. This is our first Advertiser Spotlight whereby we are featuring Focused.org, a relatively new Webmaster community. The owner, Sohan found AdToll and was impressed with the perception of our service so gave it a go… below you will find what Sohan had to say about AdToll.

Hey, my name is Sohan Tanna. I’m from England in the UK, and run many websites.

One of the websites I run is Focused.org. Focused is an free online webmasters community which covers a vast range of topics, and has a decent sized user base. My mission was to increase the user base and get more active members. Over the months, I have tried many major and small advertising companies and none were getting me quality results at a good price.

A few weeks ago, I was reading up on DigitalPoint forums, another forum I visit often, and I found AdToll.com and I thought to myself, I’ve heard that somewhere. So I clicked the link, and it led me to the site.

The first thing I noticed was a high alexa rank and a quality design, so I figured the site could be trusted.

Then I checked the RON (Run of network) pricing, and was shocked at their rates! $50 for over 2,400 clicks! That was a good rate for guaranteed clicks, so I immediately made a campaign.

A few days later about 20-40% of all clicks started to convert into new regular posting members! That meant I was paying around 10 cents for a new member!

I was amazed, and I told all my friends and family about the network – who were very interested to start their own campaigns!

A few days later, I noticed Adtoll allowed me to sell ads on my site for a fixed price per week. This looked like a good opportunity for my users to advertise on my site.

My forum has changing content, and Adsense is contextual, so it made sense to give it a go. I use the new Default Ad feature, so that it shows Adsense ads, and if a customer buys an ad it shows their ad. It made a win - win situation, and will increase my revenue a lot!