If you are a new Advertiser looking to use our service and are concerned about the quality of campaign statistics then read on; this blog entry is really aimed at you!

At AdToll, we beleive in providing the highest level of service as possible and in doing that recognise the need for Advertisers to be able to have access to quality and reliable statistics on their ad campaigns. Let’s face it, without stats how do you know how effective your advertising effort was? Quite simply, you don’t!

When you book an ad campaign you will see it appear in your account area in the Advertiser area on the right hand side under Sponsored Ads or Run of Network Ads, which ever ad type you booked.

Here is an example of a Sponsored Ad booking:

Here you can see the campaign name, the site you have advertised on, todays views, todays clicks, todays CTR, todays CPC and a green icon on the right hand side which is a link to your ad statistics area which provides more information on your ad plus detailed statistics.

Here is an example of the ad statistics area of that page:

In this example you can see daily stats (views, clicks, CTR, CPM, CPC), a statistics summary, a graph of views/clicks and the Goal Tracking section.

These statistics in an entirety provide a very accurate and useful picture of how your ad campaign has performed. You can then use these statistics to make future advertising decisions. In fact they are also useful for split testing different ads to see what works better etc…

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