With the new Goal Tracking feature available to Advertisers I thought it would be useful to show it in action! In theory then this would be a real life case study where you can see the results of a real campaign.

The Ad Booking I will be showing you is a campaign advertising an online game (www.pimpineuro.com) which is a Mass Multiplayer Online Role Playing Game (MMORPG). The Advertiser chose a 120×600 banner on Charazay Basketball Manager, which at the time cost $10 for the week.

The Advertiser used the Goal Tracking feature, with the required goal being a sign up on the game; therefore a new player.

The statistics on the Ad Booking you will see are quite impressive with a CPC of under 1c, a CPM of under 1c and a cost per conversion of 18c!

Below is a screen shot of the Ad Statistics, if you click on it you can view a larger version which you can clearly read.

As you can see from the stats the campaign is still currently running as of this blog entry.

A picture speaks a thousand words and all you have to do is look at the stats of this Ad Booking to see that the Advertiser would be pretty happy to this point. At 18c per guaranteed sign up I know I’d be reinvesting more money into the exact or a very similar campaign!

Keep in mind the cost per conversion is based on the “money spent so far”. This gives the Advertiser an exact cost per conversion at any point in the campaign.

As you can see from this, Goal Tracking provides valuable information to the Advertiser which really helps them justify where they are spending their money. If you are currently Advertising then consider using the Goal Tracking feature!

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