This afternoon we enhanced the site Rate Card URLs to be more Search Engine friendly (SEO Friendly).

We were using dynamic URLs to the Rate Cards such as http://www.adtoll.com/rate_card.php?sid=941. Search engines recognise this as a dynamic URL and place less importance on it therefore impacting on Search Engine ranks (SERPS).

The new URL structure to Rate Cards means Search Engines consider them static pages giving them more importance. The new URL looks like this - http://www.adtoll.com/rate-card-for-razzling-arcade-941/

The new URL structure also includes the name of the site giving Search Engines extra information for indexing purposes, which will also help the SERPS.

If you are a Publisher this also gives your Rate Card a more professional feel when prospective Advertisers view it.

If you like this post then please consider subscribing to our full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.