Video Ads are quite new to the industry and many Advertisers simply do not have a video ad they can use. The misconception is that they are too expensive or too hard to create. That could not be further from the truth!

Our friends at LeadsByVideo.com have put together a step by step guide to creating your very own video ad using Windows Moviemaker, which comes standard on any Windows installation.

Here is what LeadsByVideo.com created in 15 minutes:

These are the 8 simple steps used…

Step One

Click start > run > type moviemk, then press the OK button.
If you do not have Windows Movie Maker 2 you can download it for free here

Step Two
A story board outlining the unique value proposition was created and recorded as a voice narration audio (Tools > Narrate Timeline > Start Narration).

Step Three
Two images and the background music file were imported into the collections area.

Step Four
Drag and drop the images and audio files into the timeline pane.

Step Five
Insert the title screens between the image clips. (Tools > Titles & Credits). You can add text effects and choose your colours)

Step Six
Adjust the start and end points of clips to synchronise with impact points of your music and narration.

Step Seven
Add transion effects (Tools > Video Transitions) by dragging any of the available transitions to the timeline.

Step Eight
After previewing and adjusting your video to your liking, create a wmv file which you can submit to LBV (file > save movie file > My Computer/Next > Select location/Next > default best quality for my computer/Next)

Tip: you can overlap images as well as audio by dragging one clip on top of another. This is how the voice narration and music are played at the same time.

To enhance your experience and to learn more about Windows Movie Maker check out the following;

Education and Forums:

• www.atomiclearning.com/moviemaker2
• www.windowsmoviemakers.net/Forums/Default.aspx

Software Transitions and Add-ons:

• www.pixelan.com/mm/intro.htm
• movies.blainesville.com

An alternative to Windows Movie Maker

If you don’t require voice narration and would like some unique transitions, OneTrueMedia.com simplifies the making of online slideshows or video presentations by effortlessly combining photos with words and music to personalize your story.

This 15 minute process is free, quick and easy with no software downloads and immediate results. Just follow the 4 step process that’s described below;

• Upload your images
• Add in any special transitions and effects you desire
• Use text slides and captions if applicable
• Add music from their catalog or upload your own
• Publish your video, and submit the video link to LBV

Once you have created your video ad you can easily book ads on AdToll! You will need to host your video on a video sharing site like YouTube. We do provide instructions for doing this here

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