As part of a new promotional campaign we had John Chow review AdToll on his very popular blog JohnChow.com. The review gave us exposure to thousands of webmasters and internet marketers which helped create a “buzz” for AdToll.

The campaign has been a complete success and we were able to increase our Publisher base which in turn lifted our network ad views. This also attracted Advertisers to our network and gave our existing Advertisers more opportunity.

What a lot of people (in particular webmasters) are interested in, are the effects of such a high profile review. I saw this pop up in a forum once so I thought I would borrow the phrase; The “John Chow Effect”.

In essence the “John Chow Effect” is an indication of the “buzz” a review on JohnChow.com created. The results speak for themselves and on the first day of the review we had a daily Alexa rank of 7,985 and since then our Alexa has hovered around the 10-20k range.

Alexa Daily Traffic Rank Trend

FireFox Alexa Extension

This drop in Alexa was obviously brought about by the traffic generated by the review. You can also see the FireFox Alexa Extension above which shows an updated Alexa Rank (3 month average) after the review as well as the 4 month trend graph.

On the right hand side of the graph you can see the graph skyrocket and marked with a blue dot on the upper edge. I can only assume this means it goes off the chart! I did try and find if there was any real significance with the blue dot but I wasn’t able to find anything on Google after searching for a couple of minutes.

If you do know exactly what the blue dot refers to I would love to know, please get in contact with me!

By now you are probably saying to youself “Who cares we all know Alexa is flawed!“. This is common knowledge in this industy however we also know that the Alexa ranking is heavily skewed towards websites which have a large webmaster/tech audience. What that means is that we are able to compare our own Alexa rank with other sites attracting the same industry audience and it provides a best-fit basis for comparison.

I realise a lot of webmasters despise Alexa and they have their reasons. I personally like Alexa and I do know it has limitations and is flawed but when used as a tool it can be very useful. I am getting a little off topic so I think I’ll leave discussion on Alexa for another blog entry!

John Chow has what I believe to be almost a cult following and internet marketers and bloggers look up to him for advice, direction and recommendation. This authority induced a “dominoe effect”; other blog owners are publishing articles about AdToll! That means free, quality back links from related sites, which we all know Google absolutely love.

Overall we are very happy with the review and encourage anyone looking to create some “buzz” for their site to consider the service offered by John Chow. That really is all I have to say about our “John Chow Effect” at AdToll. I hope you enjoyed it as much as I enjoy writing these blog entries for you.

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