A lot of people are curious as to how our network holds up as far as available ad inventory, especially in particular relation to categories/verticals.

Advertisers in particular are interested in this information as it allows them to estimate potential traffic on their Run of Network campaigns. On top of that it gives them an idea of what verticals our network is dominated by, which can help them if they are looking for affiliate programs to advertise through our network.

From the beginning of the launch right up until 2 or 3 weeks ago, ‘Entertainment & Games’ completely dominated, accounting for 70-80% of the entire network ad views.

Since the introduction of our Video Ads on the 28th of October and our aggressive promotional campaign starting a couple of weeks ago, we have witnessed a shift in network dominance.

As you can see from the pie chart above, the ‘Entertainment & Games’ category now only accounts for just over 50% of our network ad views. This is a significant decrease but one we feel signifies the fact our network is slowly maturing as other categories become popular.

The ‘Adult’ category has really started to pick up with a 29% network share. This is great news as the adult industry is huge (as everyone knows) and this is likely to attract a whole range of new Advertisers from that industry.

The remainder of the network ad views is divided amongst the rest of the categories with ‘Business & Finance’, ‘Internet & Technology’, ‘Online Communities’ and ‘Shopping & Travel’ being the major categories there holding between 4% and 6% of the network share each.

As you can see AdToll is currently dominated by the ‘Entertainment & Games’ and the ‘Adult’ categories. This doesn’t come as much of a surprise to us considering the type of sites that fall under these categories in particular ‘Entertainment & Games’, which encompasses online games, flash arcade, video sharing sites etc…

Due to the domination by these two categories we have discussed rearranging the categories to better suit our network. These categories were decided upon pre-launch and now, after 5 months in operation it might be time to make adjustments based on where our network has steered.

Nothing has been decided as of yet but it is in the pipeline in the near future, watch this space!

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