Let’s face it, a lot of web site owners are not marketers or salesman and just don’t know the value of their ad spaces. There’s also web site owners who just simply don’t have the time to keep on top of the pricing of ads on their sites. At the moment our Publishers need to update the pricing of their ad spaces on a daily basis. That means a lot of wasted time!

Our new “Autopricing” feature will allow Publishers to have our system automatically set the price of their Ad Groups.

We have developed a relatively simple yet powerful formula to determine what the price of an ad space is worth. This formula considers factors such as the ad format, current bookings (supply/demand), expected clicks etc…

Taking these factors into account, our system keeps Publisher’s ad space pricing up to date on a regular basis. It requires no intervention form the Publisher.

We will give the Publisher some flexibility of course offering them a choice of pricing strategy such as Premium, Normal or Bargain. This strategy will be a factor in determining the price our system formulates.

Publishers may choose Premium if they consider their ads to be worth a lot and do not want low-end Advertisers. If a Publisher is trying to fill ad inventory quickly or encourage impulse buys they might opt for the Bargain pricing.

“Autopricing” will help our Publishers not only save time but help keep their prices realistic, up to date and aligned with market demands.

We expect to release “Autopricing” within the next 2 weeks so keep an eye out for it!

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