We are proud to have just released the new “Autopricing” feature for Publishers! Never again do your ad prices need to be out of date, wrong or just out of balance with the market.

Let our new system calculate the price of your ad space and benefit from not only having realistic and up to date prices, but save yourself a heap of time in administrative effort!

How does “Autopricing” work? The system uses a special formula that takes a number of key factors and calculates a price. These factors include ad format, current bookings (supply/demand), expected clicks etc…

It is a very smart system that adjusts your prices for example based on the market. If you have plenty of available ad spots it lowers the price, if you are booked out it raises the price. In essence, it balances your price based on the market.

You do have some control over the determined price through the Pricing Strategy you nominate. You can choose from five different strategies. As an example, if you are trying to fill ad inventory quickly or encourage impulse buys you might select “Cheap”. If you consider your ads to be worth a lot and do not want low-end Advertisers you might go for “Exclusive”. Or you can choose a strategy in the middle somewhere.

To set up “Autopricing” simply edit your Ad Groups from the My Account area. The Ad Group screen has been made neater and now includes a whole area on pricing as you can see in the example below.

We consider “Autopricing” to be one of our new trademark features here at AdToll and we hope you take advantage of it!

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