It has been just over a month since we launched Video Ads. In that time they have been taken up well by Publishers with 27 sites currently publishing Video Ads.

Initially we set the pricing for the Run of Network (RON) ads based on what we thought would be a realistic and fair price considering the nature of a video ad and their ability to deliver a much more targeted visitor.

After analysing the Video Ads in the network, including pricing on Publisher sites, CTRs, conversion rates etc… we have decided to reduce the price of the Video Ad RONs. Now for a $50 campaign (not targeted), you will pay 11.99c a click instead of the 24c it was previously.

This price reduction was also made to encourage our Advertisers to have a go! Video Ads are extremely powerful and work well. We have plenty of Publishers ready to deliver your message!

We do understand a lot of Advertisers simply do not have a video ad they can use. They are very easy to make however, read our how to guide at http://blog.adtoll.com/2007/11/06/create-your-own-video-ad/

In the next week sometime we will also be recommending a service that you can have make a Video Ad for you! It is very affordable and the results are outstanding. More on that soon! In the meantime take advantage of the lower Video Ad RON prices.

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