The “Premium Publisher Program” is a concept we have wanted to implement ever since we launched AdToll. What is it? Quite simply it is a way we can acknowledge, reward and promote what we consider to be outstanding Publisher sites.

We believe a vital key to success for our Publishers is to provide them with a goal; something to aim for. The “Premium Publisher Program” can now be that target we want our Publishers to strive for.

Being part of our “Premium Publisher Program” means you are recognised as a quality, trustworthy and respected Publisher. Of course most Publishers are anyway, but we bestow this privilege to only those we believe truly excel.

So I hear you asking yourself “How do I get to be a Premium Publisher?” Well that’s a very good question however not all that black and white. When selecting Premium Publishers, we consider a range of factors such as traffic (volume and sources), time with AdToll, bookings, payments, Alexa rank, our relationship with the Publisher, site quality, site reputation etc… It is important to remember that induction into the program is at our discretion, based on these factors.

So if you are selected to be a Premium Publisher then you’ll be wondering what difference it makes to you and what’s in it for you? Again another very important question! As a Premium Publisher we will promote you and give you more exposure. We do this a number of ways including an enhanced directory listing (see pic above), primary exposure on the main page of AdToll, a written Publisher Spotlight on our blog and more!

If you are a Publisher that is not a Premium Publisher it is important to understand that we will not be treating you any differently and do not value you any less. The “Premium Publisher Program” is more of a way to give you something to achieve and aim for, something most ad networks don’t provide.

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