For those of you that know our platform well you will know we are very “click” oriented and all the information that is provided for you is focused on clicks.

There are however a lot of cases where clicks aren’t everything! Some advertisers for example are looking for good branding opportunities where their ad is going to get a lot of views; where clicks are not their main focus.

In the past it hasn’t been easy to find these “high view” advertising opportunities without visiting each site’s rate card individually. As you would imagine this would be very time consuming and let’s face it, no one would ever do it.

We have solved this problem though by providing some new information in the Site Directory. We have added a new column of data (Avg. Views/Ad/Week) which Advertisers can sort by.

This allows Advertisers to easily identify advertising opportunities based on ad views, rather than clicks.

We have also noticed it is very useful for finding undervalued advertising opportunities where clicks might be low but views very high. In these situations you will find that with the right targeted ad, you will achieve a really good result.

This change has been in place for a couple of days and already we have had some good feedback from advertisers. We have also seen an increase in ad bookings on sites that were perhaps struggling a little before simply due to the fact that they were not attracting a lot of clicks.

Check it out for yourself and browse the AdToll Site Directory - http://www.adtoll.com/directory

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