The mass multiplayer online gaming industry is a competitive market with new games entering the industry each week competing for the attention of online gamers.

Pimpin® has been online since late 2004 and has established itself as a very popular role playing game with two versions, Pimpin® Down Under and Pimpin® Euro. The corner stone to their success has been from careful and selective advertising, ensuring each dollar spent gave the best return, and in this market, rewards come in the form of player signups.

AdToll gives the guys over at Pimpin® the tools to optimise their campaigns, and they are seeing some impressive results. All campaigns have been monitored using Goal Tracking, a fairly new feature allowing advertisers to track conversions for each ad campaign. This effectively helps advertisers choose which campaigns they drop, and which they choose to invest more of their dollars in. It just makes sense!

Pimpin® already had a library of proven ad media, all that was needed was a bit of experimentation and tweaking. Now, all of their campaigns return very healthy conversions for their dollar.

The table below summarises typical campaigns:

There are definitely some tricks in finding good ad placements. Scouting the directory for under performing sites works very well, and can bring some extreme short to medium term results. High ad view, low click ad groups are more than likely the result of poorly targeted ads. If you have a targeted ad for the spot, BOOK IT!

Pimpin® Down Under and Pimpin® Euro also appear in the directory offering text, banner and video ads, so please check them out!

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