This month has seen a significant change in network ad inventory with our ‘Adult’ vertical gaining an 8% share, jumping to 37%. Obviously this had an impact on other verticals especially ‘Entertainment & Games’ that dropped from just over 50% last month to 43% this month.

Apart from those two there were not to many other surprises apart from a jump in the ‘Internet & Technology’ vertical now owning just under 13% of the network. This rise can be attributed to the promotion we have undertaken in the last month aimed at “bloggers” and the release of our Affiliate Program enhancements.

In the next month or two we are anticipating further growth in the ‘Adult’ vertical once we release ePassporte as a new payment method for Publishers and Advertisers. At the moment with only PayPal and E-Bullion available, our ‘Adult’ vertical is restricted because PayPal in particular does not allow adult related transactions. Due to this, the adult industry simply doesn’t use PayPal. However the industry does use ePassporte!

If you like this post then please consider subscribing to our full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.