Advertisers want the most information possible to help them make decisions when it comes to where they want to advertise. We provide as much as possible through collecting vital statistics on ad group performance and more.

One particular statistic an Advertiser would be interested in is the number of RSS subscribers a particular blog has. This helps prove the popularity and authority of a blog and goes a long way into assisting decision making. As of today the Feedburner Subscriber Count is now available for sites that use Feedburner.

Now, in the Site Directory you will see the Subscriber Count as part of a site’s details:

You will also see the Feedburner chicklet in the Rate Card of the site to give you an up to date figure.

For Publishers we also provide this information in your “My Sites” area:

If you are a Publisher and you do not see your FeedBurner Subscriber Count in your account area or on your Rate Card then please get in contact with us and we can make it happen for you.

Before you do please make sure you enable FeedCount and the Awareness API from within the Publicize section of your Feedburner dashboard.

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