We have just released some enhancements to our Geo-Targeting options for our Run of Network campaigns.

Geo-Targeting is very important for advertisers as it allows them to target users located in specific countries and regions. We have always offered a range of options such as specific country targeting or group targeting such as English Speaking.

Due to feedback from customers we have now released some changes to our Geo-Targeting options which allows our advertisers to target specific countries based on a range of characteristics. For example we now have a “PayPal Accepted “option which allows the advertiser to target countries that have PayPal access.

We make it easy for the advertiser by grouping up all the Geo-Targeting options into “Unique”, “Grouped” and “Specialty”, as can be seen below.

Once an advertiser selects their choice of targeting they are then presented the available options, of which they select one.

Some of the new Geo-Targeting options include:

• PayPal Accepted
• Arabic Speaking
• High Income
• Premium Asian

Due to the sophistication of some of the new Geo-Targeting options we have also provided a matrix that allows you to see which options target which countries exactly - leaving nothing unclear.

Run of Network Geo-Targeting Matrix

The changes have actually been in place for about 24 hours and already we are receiving some great feedback and advertisers are using the new options on their bookings.

If you have any ideas for new Geo-Targeting options please let us know!

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