It just doesn’t stop here at AdToll! If it’s not one thing, it’s another! This morning we are performing some special system upgrades to again help cater for growth and provide the best, most reliable and scalable service.

We don’t expect any downtime from these upgrades however if you notice anything a little out of the ordinary please get in contact with us immediately!

There are good reasons for this upgrade so just trust us and more importantly stay on board the AdToll train as we surge into 2008!

It’s been awhile since we reviewed our Run of Network pricing. We plan on doing this for all of the available ad formats however we started with the PicText™ Ads since they are brand new and in need of pricing changes.

Results from the questionnaire we currently have running has hi-lighted some areas we could improve, one being the pricing of our Run of Network ads and in particular the targeting options. So, part of the reason for this pricing change was to review our RON targeting option prices - of which you will notice they have come down in price considerably.

To help us determine our new prices we used feedback from customers and competitor prices to ensure we have a fair yet competitive pricing strategy. You will find the pricing is really focused on targeting in a way that makes targeting a lot cheaper when compared to a non-targeted campaign. This has been done on purpose to ensure our advertisers are getting the best quality and most targeted traffic available.

We encourage you to have a look at the new pricing for the PicText™ Ads and e-mail us to let us know what you think.

For pricing and booking info visit the RON booking page at http://www.adtoll.com/book-ron-ad

Earlier this week we released our new Chinese default ads. We received some really positive feedback from our Chinese customers which was great! It’s nice to know the enhancements we are making are actually keeping people happy.

To follow on from this we have just released our new Spanish default ads into the network! So if you have a Spanish site you will now be served these new Spanish ads instead of the English versions.

Again we have provided Spanish banners in the complete assortment of available ad sizes, some examples below:

Enhancing our text ad offering has been on our enhancement priority list for some time and we are now happy to announce that our new PicText™ Ads are now available!

The PicText™ Ads replace our existing text ads completely but publishers need not worry as the current ad code will work. If however you want to harness the power of PicText™ Ads you will need to go to your ad group layout screens and grab the new ad code.

We have more information which is worth reading at http://www.adtoll.com/pictext_ads

As our network grows so to does our range of international sites, particularly Chinese sites. Our default ads have always been in English which is pretty useless on sites in Chinese, as their users generally don’t speak the language.

To solve this problem we just released our new Chinese default ads which will be displayed and used on Publisher sites that are in Chinese.

This gives users of these sites the ability to read and more importantly understand what the banner is saying and trying to get across, which is basically “advertise here” .

We are of course providing the Chinese default ads in all the banner sizes, some of which are below: