We often get asked by Advertisers if we provide CPM based Run of Network campaigns. The good news for these Advertisers is that we are now working on introducing CPM based Run of Network campaigns to accompany our CPC based campaigns.

This is also great news for Publishers as they will now be able to earn on a CPM basis!

We expect CPM Run of Network campaigns to be released sometime in June and further release information will be available on this blog in the next month.

We are offering Advertisers a pre-release special whereby if you pre-book a CPM RON campaign before release you can take advantage of our wholesale price. If you are interested please get in contact with us. 

We asked ourselves the question, “what is a video ad?”. A simple question but it made us think. We came to the conclusion that a video ad is simply a type of ad media. At that time we had a dedicated video ad format (300×250) and that really didn’t make much sense based on our discussion.

This discussion, as well as feedback from our customers has lead to this change. What we have done is changed the 300×250 video ad group into a normal banner ad (Medium Rectangle) and now video ads can be booked on any of the banner ad sizes. We figured that video is simply an ad media, just like a JPG, or even flash (SWF), so why shouldn’t you be able to book video as well!?

To accompany this change we have also provided more flexibility to Publishers when setting up their banner Ad Groups. Now they have the ability to select which types of ad media they will accept and display.

This in a sense killed two birds with one stone because one of the things Publishers were asking for was the ability to disallow GIF and SWF ads; now they have the ability to do that and more.

You will also see changes on the Rate Cards and booking screens. On the Rate Card, on each available Ad Group it will show the Advertiser what ad media is allowed, and this information is also shown at the top of the booking screen for Sponsored Ad Bookings.

Also on the booking screen, as part of the ad media section, the Advertiser is required to select the type of ad media they wish to use. This helps make it clear to the Advertiser what type of media they can book and provides them with the necessary information and fields required when they select their option.

This change is a step forward for AdToll and provides a lot more flexibility and options to Publishers. We look forward to hearing any feedback or ideas so please feel free to contact us if you do!

We have recently changed our minimum site requirement criteria as a result of feedback from advertisers and close monitoring of active campaigns.

The focus on these changes is to increase the quality of sites in the directory which will directly impact the effectiveness of advertiser campaigns.

The new minimum site requirements:

• Site must contain useful content or perform a function. Sites over populated with advertisements or spam are not accepted.
• Sites offering or promoting “get paid to read” or “get paid to click” programs, pyramid schemes or similar programs are not accepted.
• Sites reproducing or containing download links to copyright protected material are not accepted. e.g. Rapidshare links.
• Sites promoting illegal activities are not accepted. e.g. hacking.
• Sites that are incomplete or under construction are not accepted.
• Sites that do not meet our in-house quality criteria are not accepted.

The first five requirements straightforward, but many publishers will have questions regarding our sixth requirement, which is a basic quality assessment of the site.

Sites are required to be a complete package with an obvious theme or function that fit into our vertical categories. We look for a well balanced site that will perform for the publisher as well as for the advertiser. A professionally designed, informative niche site is a perfect example of what we look for.

We believe these requirements will be welcomed by advertisers as well as publishers. Nothing is more important to our team than maintaining a quality directory of dedicated publishers, and this is a step in that direction.