** BIRTHDAY ADVERTISER BONUS AT END OF ARTICLE **

It’s incredible how quick time passes by. A year to the day we launched AdToll and in that time we have grown and matured to become the reliable, well-known and trustworthy service we are today.

In a market flooded with big players and literally hundreds of small players (who seem to disappear as quick as they pop up), we are proud to be here providing our service to thousands of customers on a daily basis. This one year milestone acts as a sign of credibility in a market riddled with scams and untrustworthy services.

On a personal note this last 2 years has been one of the most intense times of my life in terms of effort and stress. Such tasks as putting together our business plan, going through the design and build phases, pre-launch promotion/marketing, the launch and then in the last year working on bringing in new business, supporting our loyal customers at the same time as continuing to enhance and evolve our system to keep up with market demands (as well as our own).

Special Thanks

I’d like to take the time to mention 2 very special people that have been involved with AdToll literally from day dot and whom without we would not be where we are today.

My brother Paul who takes on the responsibility as our Business Development Manager who has done an outstanding job all round bringing in new business and also working on many other facets of the business including dealing with customers on a daily basis, product development and more.

Tara who has been on board since our launch was given the very demanding role as our Promotions Manager who has been responsible for a wide range of things but in particular external relations. Tara is the person responsible for getting us to ad:tech Sydney earlier this year where we promoted and networked with many players in the industry.

Of course there are people involved with the day to day running of the business and I’d like to thank them all as well.

What’s next?

So now that we are one year old what’s next? Well being the fast moving company we are, we are already working on the latest changes to our service of which we hope to have released later in the week. The changes include enhancements to our PicText ad format and help address some of the issues raised by customers in the questionnaire from a few months ago.

AdToll Performance

It doesn’t take a genius to figure out we have grown over the last 12 months. We currently have just under 1,800 active sites in the network in a range of verticals, with ‘Entertainment & Games’ and ‘Internet & Technology’ being our most popular.

These sites in total help us deliver over 1 billion ad views per month and by the end of the year we hope to double that throughput.

In terms of fill rate, each day we achieve approximately an 80+% fill rate across the board and again by the end of the year we want that figure to be around the 90% mark.

While fill rate is important so is ad relevancy and quantity. Over the next few months in particular we plan on working on increasing ad relevancy and quantity across the board. Keep in mind though that Publishers should be strict as to the ad industries they allow on their sites to keep the relevancy as accurate as possible.

A good indication of growth is the Alexa Rank and while some people don’t like is, I still think it is useful when used in the right way. Our current Alexa Traffic Rank Trend graph can be seen below.

 

As you can see our growth has clearly been in an upwards trend and currently our daily Alexa Rank fluctuates between 6k and 10k on a daily basis.

Our blog has been a very useful communication tool which we feel has worked well. Our RSS subscriber count grows on a daily basis which means our blog entries are hitting more and more people every day. Below is the graph of our Feedburner RSS count over time.

 

 

Well, while we could continue to reminisce on the last 12 month, we are more focused on the next 12 months and where we intend to take AdToll. In saying that I’ll close off by just again thanking everyone who has made AdToll a huge success over the last 12 months and we look forward to working with you all in the coming year.

BIRTHDAY ADVERTISER BONUS

To celebrate our first birthday we have a bonus we are offering! For every Tier 1 Run of Network campaign booked in the next 24 hours we will give you an extra 15% clicks absolutely FREE! For example by booking a $1,000 campaign you will receive an extra $150 of clicks absolutely FREE!

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