It’s been a month since we acquired AdToll and it’s been a very busy time for all of us on the development team. We’re working on some exciting new features that we’re certain everyone will love.

To grow our capacity and support new features, larger publishers and more prolific advertisers, we’ll be moving the AdToll systems to a new, state of the art data center. This move will take place on Wednesday, November 19, 2008. And as a consequence of the move we’ll be changing the official timezone of the AdToll network to US Eastern Standard Time (GMT -05:00).

The current AdToll timezone is set as GMT +08:00. As a result of this change, sponsored ads running on the 19th will run an extra 13 hours. Advertisers will receive this extra time at no additional charge. Publishers running sponsored ads will be compensated for those 13 hours at the same rate the advertiser is paying.

You will likely see more impressions and clicks in your statistics on the 19th. Technically speaking, November 19th will last 37 hours in the AdToll network. This will cause a slight artificial inflation in your average daily impressions and clicks, especially if you’re new to our network.

If you’re an advertiser who has scheduled an ad to begin after the 19th and have timed that ad precisely relative to GMT, please contact your account manager. All ads scheduled to begin on the 20th and thereafter will still begin on that day, however that day, relative to GMT, will now begin 12 hours later.

As compensation, for publishers with sponsored ads running on the 19th, we will be crediting your payment history for 13 hours worth of commissions on those ads.

Finally, the official AdToll time will now observe the rules of Daylight Savings Time. Every year, on the first Sunday of November, when the clock moves back 1 hour, advertisers will essentially have 1 free hour of ad time. And on the second Sunday of March, when the clock moves forward 1 hour, advertisers will lose 1 hour of ad time.

Thank you for your patience during this transition. If you have any questions or concerns, contact your account manager.