It’s Dan here… yes you might remember me being the former owner of AdToll.com - that hasn’t changed.

I know a lot of you out there are wondering what’s been going on here. I have heard first hand from customers about lack of support, issues with ad bookings etc… There’s no good excuse I can give you so I won’t, but rather will say I am now working with the new team to help resolve outstanding issues and get them back on track.

It’s not all bad news however, late December a whole bunch of enhancements were made to the AdToll system, some of which you may not be aware about.

Payments by Credit Card

You are now able to make payments by credit card! We still accept PayPal but there are a lot of people out there who don’t use PayPal or their country doesn’t support it.

The addition of our new credit card payment has also allowed us to introduce auto re-bookings.

Auto Re-Booking Ads

When booking ads you are now given the option to automatically re-book when that ad expires. This is great for those advertisers who want to continue advertising without having to come back and book the ads again. Using this option will require the use of your credit card so that once our system re-books we can automatically deduct the payment.

This auto re-booking has also allowed us to introduce a new metric to site Rate Cards - the Re-Booking Rate. This metric shows you what percentage of advertisers re-book ads. This is very useful because it gives you an impression of what advertisers think and how their ads performed.

Run of Network Daily Budgets

In the past advertiser RON campaigns would run until the entire budget was exhausted. In some cases this was a matter of hours! One improvement which has been on the cards for awhile and requested by advertisers is the ability to set a daily budget.

This is great as it allows advertisers to budget their campaigns effectively.

Upgrade of SSL

We have upgraded the SSL on all domains to a Thawte SSL Web Certificate providing the ultimate in encryption. Very useful for publishers who run ads on secure pages.

Publishers  able to name Ad Groups

If you are a publisher you will love this change - especially if you have sites with lots of Ad Groups. Quite simply you can now give your Ad Groups a name allowing you to easily distinguish them in your account area and in reporting.

Ads can open in new window

Publishers now have the ability of having their ads open in a new window! To make this happen just edit the Ad Group and change the appropriate setting.

336×280 Banner Ad Format

We have added the 336×280 banner ad format.

Publisher controls length of Ad Bookings

In the past advertisers could book up to 12 weeks at a time on publisher Ad Groups. A lot of publishers didn’t like this as they only wanted short term bookings.

If you are one of those publishers then get excited as you now have the ability to change the length of time you allow advertiser’s to book ads. Simply edit the Ad Group and adjust the Max Weeks setting.

 

As you can see a fair few enhancements to AdToll have taken place in the last couple of months which should give you some hope!

Over the coming weeks a lot more will be happening but I can’t say too much at the moment. What I will say is thank you for continuing to use the service and sticking it out while this transition is underway!

 

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