Effective lines of communication to customers is of vital important, we a well know! There are so many ways of doing this from e-mail to social networking sites such as MySPace and Facebook.

The latest craze is Twitter, a constant pulse product that simply asks the question “What are you doing now?”. I am sure most of you are well aware of it’s popularity, having an Alexa rank of under 300.

I have now created my very own Twitter profile which I will be using to stay in contact with the Twitter community. If you are on Twitter please follow me to help keep updated!

Check out my Twitter at http://twitter.com/DanAdToll

We are very proud to announce the release of two very big enhancements to our platform.

The first is the new Site/IP Exclusion feature for advertisers. The concept while very simple is extremely powerful in terms of what it means for our advertisers.

Previously advertisers had minimal control over the clicks they were receiving and we would always get e-mails from advertisers asking about particular sites and IP addresses that simply looked fraudulent or were extremely low converting.

Click Fraud is a pet hate of every advertiser and while our system does its best to alleviate fraudulent clicks, nothing is perfect. The new Site/IP Exclusion feature gives power to the advertiser, in essence, allowing them blacklist sites and IP addresses from clicking their ads.

If you are an advertiser reading this I am sure you will instantly see the benefit of this new feature.

To access this, look for the new link in the advertiser section in your account area.

The second feature which you would already be aware of from our previous blog post is the new “Stripe Ad” Format. If you run a blog then this ad format may prove invaluable in your advertising arsenal.

For advertisers we have an introductory offer for Run of Network campaigns so get in quick!

These additions to AdToll are a great step forward and there is plenty more in the pipeline so stay tuned!

Bloggers will already be very familiar with the Stripe Ad - it has been available as a plug-in for WordPress for awhile now and it has had some great success, particularly on the larger blogs with plenty of traffic.

For those that are not familiar, the Stripe Ad is a non-obtrusive way of displaying a text ad at the top of your site, just like this:

We will shortly be releasing the Stripe Ad giving you even more power and control over your ad inventory. The Stripe Ad will be easy to plug in to your web site and when you do you will gain access to our ever growing advertising base!

We speak to a lot of publishers and one problem that they mostly face is the ability to market their available advertising space and then bringing on board advertisers. It’s not an easy job marketing your available advertising and then spending time building relationships and negotiating rates.

That’s why webmasters use our service! We take the pain out of advertising by bringing our network of advertisers directly to YOU giving you MORE TIME to spend what you should be doing.

We are expecting to release Stripe Ads early next week so stay tuned for an official announcement of their release. We encourage all publishers to give it a go.

We will also be having an introductory special for Run of Network ads as well for the release.

More AdToll enhancements coming soon are CPM RONs, interstitial ads and more!