PicText™ Version 2 has been RELEASED
June 29th, 2008 by Dan
The new version of our PicText™ Ads have been released throughout the network! The one week BETA release was very successful with a number of publishers giving it a go. Statistics we gathered proved the CTR of the new version of PicText™ was more than double and the fill rate was much higher with more relevant ads and more variety.
If you are using our PicText™ Ads you will now see they have been upgraded to the new version - spotted by the loading icon before the ads load.
There are a couple of technical considerations which you may require you to make some changes, these are below:
- The ad code must not be altered apart from changing styles or variables. DO NOT separate the styles from the javascript area, they need to be together.
- The ad code MUST be placed between the <BODY> tags on your page.
- You must have height and width properties set in your styles. The top style in the ad code has this, for example “.at_table_style_19875 { width:200px; height:50px; background-color: #0000CC; padding: 3px; }”.
Thanks to everyone that helped with the testing, it was much appreciated. If anyone does discover anything strange or has any questions please get in contact with us!
Advertiser Spotlight: ISawItIn.com
June 12th, 2008 by Dan
The Devil Wears Prada, but is it a bag, a dress or a great pair of sunglasses?
Consumers have the chance to find out when they visit ISawItIn.com, the website dedicated to helping movie fans take Hollywood fashion from the big screen and put it into their closets.
Our site features information for consumers on where they can purchase the clothes, jewelry, watches and other cool fashions from a rapidly growing list of Hollywood Hits. Every day new links are added as users find the clothes worn by their favorite stars at stores and websites all over the world and hop on to ISawItIn.com to share the information with the online community.
ISawItIn.com keeps its customers up to date on the latest finds and happenings and updates their site with information on the movie clothes they have researched. Visitors have a chance to browse their collection, ask questions and reach out to the ISawItIn.com community to find the star styles they’re looking for.
To browse or contribute to the site’s extensive list of Hollywood fashions, visit www.ISawItIn.com.
Note: This Advertiser Spotlight was provided by David from www.ISawItIn.com.
Advertiser Spotlight: ProService Hosting
February 12th, 2008 by Dan
ProService Hosting, LLC. is a Washington, DC-based internet solutions provider specializing in web hosting for individuals and businesses.
Since our inception in 2005, our management team has focused on the quality of our customer service. We understand that in the web hosting market, it’s often difficult for companies to differentiate themselves among the competition. However, it’s been easy for us to differentiate ourselves with our quality of customer service and support.
We treat each interaction with our customers as an opportunity to prove our dedication to our business relationship with the customer.
Our Shared & Reseller solutions offer perfect amounts of storage space and enough bandwidth for an established Internet presence or expanding business sites. Our Shared Plans start at only $4.95/month, and Reseller Plans start at only $9.95 a month.
Most importantly, the feedback we’ve received from our customers has confirmed our commitment to providing exceptional support and top-quality customer service.
As an Approved Host with FindMyHost.com, customers and independent evaluators alike have given ProService Hosting excellent ratings.
We understand that for web-based companies, or companies who rely heavily on their websites, having a website that is ALWAYS online is extremely important. That’s why we have streamlined our server monitoring and maintenance process to ensure we meet our customers’ expectations. Our comprehensive server uptime remains above our guaranteed 99.75%.
Don’t just take our word….. Don’t just take the word of independent evaluators…. Don’t just take the word of hundreds of pleased customers… Sign-up today! See the difference with ProService Hosting, LLC.
Reaching prospective web hosting customers in a highly saturated market is often challenging. However, AdToll has helped us market our product through selective targeting and high quality traffic.
AdToll’s flexible options have provided us unique opportunities to display our ads on sites which will increase our Click-through-Rates.
We’ve been extremely impressed with the service provided to us by AdToll. We’d recommend them to any company looking for targeted advertising opportunities.
Note: This Advertiser Spotlight was provided by Chris from ProService Hosting.
Advertiser Spotlight: Pixel Templates
January 9th, 2008 by Dan
Everyone knows that building sites from scratch can be time consuming and let’s face it, not everyone has that creative side. This is where Pixel Templates can solve your problems!
If you are in the need of premium quality web or print templates then we recommend having a look at the available selection at Pixel Templates. The templates on offer are completely custom made and are truly works of art. They are also very reasonably priced.
The offered web templates on Pixel Templates include multiple web page layouts. All web pages were developed in compliance with HTML and CSS standards. Even if you only have a fundamental knowledge in HTML/CSS and web development, you are able to build a great website by using Pixel Templates fully customizable web page templates.
You can even use your favorite web editor, edit and adapt their pre-designed web page layouts to suit your own needs by inserting a own logo, text and photos.
A selection of templates available on Pixel Templates
Advertiser Spotlight: Pimpin® MMORPG
December 18th, 2007 by Paul
The mass multiplayer online gaming industry is a competitive market with new games entering the industry each week competing for the attention of online gamers.
Pimpin® has been online since late 2004 and has established itself as a very popular role playing game with two versions, Pimpin® Down Under and Pimpin® Euro. The corner stone to their success has been from careful and selective advertising, ensuring each dollar spent gave the best return, and in this market, rewards come in the form of player signups.
AdToll gives the guys over at Pimpin® the tools to optimise their campaigns, and they are seeing some impressive results. All campaigns have been monitored using Goal Tracking, a fairly new feature allowing advertisers to track conversions for each ad campaign. This effectively helps advertisers choose which campaigns they drop, and which they choose to invest more of their dollars in. It just makes sense!
Pimpin® already had a library of proven ad media, all that was needed was a bit of experimentation and tweaking. Now, all of their campaigns return very healthy conversions for their dollar.
The table below summarises typical campaigns:
| Publisher Site | Ad Format | Conversion Rate |
Cost Per Conversion |
| MMOsite | Vertical banner - 120×240 | 6.94% | $0.46 |
| Games Advertbox | Full banner - 468×60 | 4.62% | $0.43 |
| Charazay Basketball Manager | Skyscraper - 120×600 | 4.59% | $0.37 |
| Charazay Basketball Manager | Skyscraper - 120×600 | 4.52% | $0.38 |
| Oz Games 200 | Skyscraper - 120×600 | 4.11% | $0.28 |
| Charazay Basketball Manager | Skyscraper - 120×600 | 3.77% | $0.21 |
| Charazay Basketball Manager | Skyscraper - 120×600 | 2.36% | $0.26 |
| MMOsite | Skyscraper - 120×600 | 2.10% | $0.58 |
| Google Gameroom | Video Ad - 300×250 | 1.70% | $0.04 |
| MMOsite | Vertical banner - 120×240 | 1.43% | $0.19 |
There are definitely some tricks in finding good ad placements. Scouting the directory for under performing sites works very well, and can bring some extreme short to medium term results. High ad view, low click ad groups are more than likely the result of poorly targeted ads. If you have a targeted ad for the spot, BOOK IT!
Pimpin® Down Under and Pimpin® Euro also appear in the directory offering text, banner and video ads, so please check them out!
Advertiser Spotlight: Focused - The Webmasters Forum
September 2nd, 2007 by Dan
Internet advertising can be quite scary for new players looking to market their products. With all the market skepticism and talk of fraud it can scare off new advertisers looking to invest some of their hard earned dollar.
For this reason we like to promote our Advertisers who have had positive experiences using our service. This is our first Advertiser Spotlight whereby we are featuring Focused.org, a relatively new Webmaster community. The owner, Sohan found AdToll and was impressed with the perception of our service so gave it a go… below you will find what Sohan had to say about AdToll.
Hey, my name is Sohan Tanna. I’m from England in the UK, and run many websites.
One of the websites I run is Focused.org. Focused is an free online webmasters community which covers a vast range of topics, and has a decent sized user base. My mission was to increase the user base and get more active members. Over the months, I have tried many major and small advertising companies and none were getting me quality results at a good price.
A few weeks ago, I was reading up on DigitalPoint forums, another forum I visit often, and I found AdToll.com and I thought to myself, I’ve heard that somewhere. So I clicked the link, and it led me to the site.
The first thing I noticed was a high alexa rank and a quality design, so I figured the site could be trusted.
Then I checked the RON (Run of network) pricing, and was shocked at their rates! $50 for over 2,400 clicks! That was a good rate for guaranteed clicks, so I immediately made a campaign.
A few days later about 20-40% of all clicks started to convert into new regular posting members! That meant I was paying around 10 cents for a new member!
I was amazed, and I told all my friends and family about the network – who were very interested to start their own campaigns!
A few days later, I noticed Adtoll allowed me to sell ads on my site for a fixed price per week. This looked like a good opportunity for my users to advertise on my site.
My forum has changing content, and Adsense is contextual, so it made sense to give it a go. I use the new Default Ad feature, so that it shows Adsense ads, and if a customer buys an ad it shows their ad. It made a win - win situation, and will increase my revenue a lot!