It’s been awhile since we reviewed our Run of Network pricing. We plan on doing this for all of the available ad formats however we started with the PicText™ Ads since they are brand new and in need of pricing changes.

Results from the questionnaire we currently have running has hi-lighted some areas we could improve, one being the pricing of our Run of Network ads and in particular the targeting options. So, part of the reason for this pricing change was to review our RON targeting option prices - of which you will notice they have come down in price considerably.

To help us determine our new prices we used feedback from customers and competitor prices to ensure we have a fair yet competitive pricing strategy. You will find the pricing is really focused on targeting in a way that makes targeting a lot cheaper when compared to a non-targeted campaign. This has been done on purpose to ensure our advertisers are getting the best quality and most targeted traffic available.

We encourage you to have a look at the new pricing for the PicText™ Ads and e-mail us to let us know what you think.

For pricing and booking info visit the RON booking page at http://www.adtoll.com/book-ron-ad

Earlier this week we released our new Chinese default ads. We received some really positive feedback from our Chinese customers which was great! It’s nice to know the enhancements we are making are actually keeping people happy.

To follow on from this we have just released our new Spanish default ads into the network! So if you have a Spanish site you will now be served these new Spanish ads instead of the English versions.

Again we have provided Spanish banners in the complete assortment of available ad sizes, some examples below:

Enhancing our text ad offering has been on our enhancement priority list for some time and we are now happy to announce that our new PicText™ Ads are now available!

The PicText™ Ads replace our existing text ads completely but publishers need not worry as the current ad code will work. If however you want to harness the power of PicText™ Ads you will need to go to your ad group layout screens and grab the new ad code.

We have more information which is worth reading at http://www.adtoll.com/pictext_ads

As our network grows so to does our range of international sites, particularly Chinese sites. Our default ads have always been in English which is pretty useless on sites in Chinese, as their users generally don’t speak the language.

To solve this problem we just released our new Chinese default ads which will be displayed and used on Publisher sites that are in Chinese.

This gives users of these sites the ability to read and more importantly understand what the banner is saying and trying to get across, which is basically “advertise here” .

We are of course providing the Chinese default ads in all the banner sizes, some of which are below:

At AdToll we are very focused on improving our platform and in the almost 8 months we have been in operation we have done just that!

Now we look to you, our customers, for feedback to help us take AdToll to new heights.

We have set up a questionnaire available at http://www.adtoll.com/questionnaire.php that you can complete and submit to us - of which we would be very much appreciative.

The questionnaire will be available until the end of March and at that time we will select one customer who will win $500 of free account credit!

We realise you are busy but if you could take 5 minutes of your day to do this it would go a long way into helping us on our journey of continual improvement.

For a limited time we have a huge promotion running where new customers receive $20 worth of account credit absolutely FREE!

There’s no catches or fine print! Sign up to AdToll today and get $20 to spend on advertising!

To help market this great promotion we have a video which will be used on various blogs and forums.

It’s actually me in the video! Enjoy!

This promotion has officially ended. Thanks to everyone who helped spread the word about the promotion, we hope you get some referral sign ups!

We have a lot of Publishers who use forum software and in particular the very popular PHPBB forum, which is free.

Software like PHPBB is designed in a way so as to extrapolate functional code from the design, known as “templating”. This allows forum owners to easily modify the look and feel of their forum and even use pre-built themes that they can plug in and have running almost instantly.

Occasionally we get an e-mail from a Publisher who is having issues plugging in our ad code; usually reporting an error something like:

Parse error: syntax error, unexpected '}' in /yoursite/includes/template.php(127) : eval()'d code on line 182

This is happening due to the “templating” system that PHPBB uses, which doesn’t like the use of the curly brackets in the TPL (template) file.

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ad:tech Sydney is only two weeks away and we are really looking forward to the networking opportunity and meeting people in the industry.

We have been arranging meetings for a few weeks now and still have room in our schedule to fit more in. We are looking at speaking with anyone in the industry from advertisers to ad agencies.

If you are interested in meeting with us, for whatever reason, please get in contact with us and please include your details and where you are from.

For more information on the event visit the ad:tech site at http://www.ad-tech.com/

ePassporte is a very popular payment processing system that provides another digital currency for use online. A lot of webmasters use ePassporte so it only makes sense that they can receive payments to their accounts.

Therefore, as of right now, Publishers can now elect to receive their commission payments to their ePassporte accounts.

To change your payment option to ePassporte just edit your account details from your account area and select ePassporte as your preferred payment option.

Advertisers want the most information possible to help them make decisions when it comes to where they want to advertise. We provide as much as possible through collecting vital statistics on ad group performance and more.

One particular statistic an Advertiser would be interested in is the number of RSS subscribers a particular blog has. This helps prove the popularity and authority of a blog and goes a long way into assisting decision making. As of today the Feedburner Subscriber Count is now available for sites that use Feedburner.

Now, in the Site Directory you will see the Subscriber Count as part of a site’s details:

You will also see the Feedburner chicklet in the Rate Card of the site to give you an up to date figure.

For Publishers we also provide this information in your “My Sites” area:

If you are a Publisher and you do not see your FeedBurner Subscriber Count in your account area or on your Rate Card then please get in contact with us and we can make it happen for you.

Before you do please make sure you enable FeedCount and the Awareness API from within the Publicize section of your Feedburner dashboard.